Apexium Studio tool
Model the revenue lift from better outbound.
Adjust your ACV, volume, and reply rate — then see what a rebuilt cold outbound system can add to annual revenue.
Interactive pipeline model
B2B Pipeline & Revenue Lift Calculator
See how restructuring your cold outbound infrastructure changes your top-line revenue.
Your current metrics
Model assumes 60% of positive replies book a meeting and a 20% close rate — with Apexium targeting a 2.5% reply baseline when your current rate is lower.
Projected impact
Potential annual revenue lift
By scaling positive conversions and maintaining standard close rates.
Current annual revenue
$720,000
Apexium projected
$1,800,000
How the model works
Transparent assumptions
Built the same way we scope outbound programs — conservative close rates, aggressive infrastructure improvements where deliverability and copy actually move the needle.
Reply rate lift
Clean deliverability, ICP-fit lists, and tested copy push positive replies toward a 2.5% baseline.
Meeting conversion
60% of positive replies convert to booked calls when follow-up is structured and human.
Close rate held constant
We keep a 20% win rate on meetings so the model isolates outbound infrastructure — not sales skill.
Ready to turn this model into meetings?
Share your ICP and current outbound numbers — we will map a campaign plan within 24 hours.